The Unfinished Sentence | Claire Lundin
The Unfinished Sentence in a marketing strategy consultancy which combines humanistic psychology and marketing expertise for deeper insights and stronger solutions.
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Recently, the “Most Popular” article in The New York Times was “There is a Right Way to Wash Your Hair” (https://www.nytimes.com/2017/04/24/fashion/how-to-wash-your-hair.html) by Bee Shapiro.  For background, this article about hair washing was viewed and shared by more readers, than articles about POTUS, recent North Korean missile launches, and other pressing...

Big data observes and tracks.  It helps to identify your consumers, their preferences and areas of opportunity.  It can minimize risk and easily quantify results.  In an time of scarce resources and increasing sales and margin pressures, these capabilities are important. However, big data can only help you understand part...

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