The Unfinished Sentence | Blog
The Unfinished Sentence in a marketing strategy consultancy which combines humanistic psychology and marketing expertise for deeper insights and stronger solutions.
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OUR VIEW ON THE IMPORTANCE OF EMPATHY
AND HOW A DEEPER UNDERSTANDING TRANSLATES INTO BUSINESS IMPACT.

Recently, the “Most Popular” article in The New York Times was “There is a Right Way to Wash Your Hair” (https://www.nytimes.com/2017/04/24/fashion/how-to-wash-your-hair.html) by Bee Shapiro.  For background, this article about hair washing was viewed and shared by more readers, than articles about POTUS, recent North Korean missile launches, and other pressing...

As companies become more ‘Purpose Oriented’, the importance of empathy in business has never been more central to success. Companies that successfully align their goals and values with those of their consumers, through shared-purpose, clearly do profit - according to business guru, Jim Stengel, purpose-oriented businesses outperform the S&P by 400%-500%...

Big data observes and tracks.  It helps to identify your consumers, their preferences and areas of opportunity.  It can minimize risk and easily quantify results.  In an time of scarce resources and increasing sales and margin pressures, these capabilities are important. However, big data can only help you understand part...