Although my schooling was for Humanistic Psychology, with a move from England to America, I ended up spending most of my career at brand strategy agencies and have worked with probably every brand-strategy tool, or approach that was ever invented. As good as these are, I have doubts about their reach. As a psychologist, my training teaches me that depth of insight also comes from trust, comfort, and authenticity. Also, I am struck with how little regard agencies often give to the internal organization of our clients. Agencies focus on the consumer. However, this can leave a gap between the consumer expectations and the client organization’s ability to implement these solutions. In setting up the Unfinished Sentence, these are the two aspects of business practice that we are determined to give greater weight to.
MARK IS A CREATIVE THINKER, A JOIN-ALL-THE-DOTS
CONCEPTUALIST AND A SEASONED STRATEGIST.
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Mark honed his skill-set agency-side, but also in some interesting educational tangents. His undergrad studies took him into the world of linguistics at Westminster University in London, while his post-grad work led to humanistic psychology at London’s highly-acclaimed Metanoia Institute. Mark has also taught design-thinking as an Adjunct Professor at Parsons, in New York City, on the Masters of Strategic Design program. He has been able to put his highly eclectic skill set to work with some of the world’s great brands, and Fortune 500 clients as diverse as Coca-Cola, Unilever, Mondelez, Pernod-Ricard, Glaxo SmithKline, Purina, Bausch & Lomb and Dannon.