The Unfinished Sentence | What We Do
The Unfinished Sentence in a marketing strategy consultancy which combines humanistic psychology and marketing expertise for deeper insights and stronger solutions.
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Big-Data has increased knowledge of the consumer. But it still cant deliver awareness of consumers at a more intimate scale. 
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We believe there is still a need for business to connect at a human level in order to reveal meaningful truths and build lasting competitive advantage.   Depending on the problem, we use a variety of consumer research methodologies to uncover game-changing insights that might otherwise be missed.
DEEP CONSUMER UNDERSTANDING IS AT THE CORE OF EVERYTHING WE DO:

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POSITIONING
Positioning and re-positioning strategies that give your brand relevance and distinction.
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Competitive Context
Consumer Definition
Brand Purpose & Character
Creative Concepts

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INNOVATION
Cutting edge product and service innovation based on deep insights and true consumer connection.
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Platform Identification
Concept Development
Design Thinking
Go-To-Market Strategy

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BRAND STRATEGY
Strategy development that is consumer centered and anchored in business realities.
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Portfolio Strategy
360 Marketing Ideas
Advertising/Digital Concepts
Design

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INSIGHTS
Profound insight discovery through the use of humanistic psychology and robust research.
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Co-Creative Strategy
Ethnographies
Empathic Observation
Insight Mapping